Big Ben is partnering with Old Spice to bring the first Old Spice Ben Roethlisberger Football Camp. They took awhile to collectively come up with that name.
It'll go down in late June at Mars Area High School.
Ben will be teaching football fundamentals to kids aged 7-14, with all proceeds going to the Roethlisberger Foundation. With no research, I'm going to guess that the Roethlisberger Foundation helps motorcycle accident victims.
Shit. My cliche guess was wrong. The Foundation:
...seeks to (a) provide support for police and fire departments throughout the US with a particular emphasis on service dogs and (b) to enhance the quality of life for residents of Findlay, OH and Pittsburgh, PA.
Get more info here, via Ben's site.