Thanks to @demangone for this.
He picked up this awesome unlicensed piece along with another one, but that's for a future time. They're Strip District typicals, and are really what you should expect out of your everyday unlicensed Steelers shirt. The vendor can't use the name or logo of the team, so it's a simple gold shirt with black lettering. And they got Rashard's first name with a football player wearing his number running with the rock, so if you can't make the connection, you're catatonic.
Then we get to the back. There's Rashard's number 34 with the clever name, RUSH HARD. Get it? Because it sounds like Rashard. I'm trying to decide if it's as clever or more clever than RUSHard. But that one was officially-licensed, so I'll stick with the one right here.
All in all, this is one of the most solid efforts by an unlicensed Pittsburgh sports merchandise vendor. It's simple, gets the point across and doesn't resort to tacky misdirections in wording and imagery to trick you into thinking it is officially-licensed. It knows it's role, and performs admirably.