Much love to my buddy Trey for this.
“The Steelers and Tastykake represent two strong brands that benefit from a distinctive, long-standing relationship with our valued fans,” said Steelers’ Marketing Coordinator Rick Giugliano. “We look forward to collaborating with Tasty Baking Company and we welcome them as a new sports sponsor in Pittsburgh, a city that demonstrates great passion for their Steelers and for the Tastykake brand.
Look, I'm a fan of the Steelers, and I'm also a fan of Tastykakes...or any type of dessert for that matter. You can slap a Steelers logo on your grandma's coconut cream pie and you'll have my immediate attention.